Shopper research conducted after the shopping trip is shopper research filtered through memory. Qualzy puts participants in the store, at the fixture, and in the moment - capturing what they actually see, feel, and decide in the real shopping environment, not a reconstructed account of it.
Shoppers make most of their purchase decisions in the store - at the fixture, in the moment, with limited cognitive capacity and time pressure. The insight that matters for shelf strategy, pack design, and in-store communication is what happens in that moment - not what consumers tell you about it afterwards, in a facility, under research conditions.
Online shopping has added a further layer of complexity. Digital shopper behaviour - browse-to-buy journeys, search behaviour, basket construction, and abandonment - is equally invisible to traditional research. Qualzy captures both physical and digital shopping behaviour in context, with video and verbal commentary that reveals the shopper experience as it unfolds.
Qualzy's mobile-first platform captures shopping behaviour in the real environments where purchase decisions are made - at the fixture, at home, and online.
Participants complete tasks while actually shopping - photographing the shelf, filming their navigation of the store, recording verbal commentary as they choose between products. The fixture is the research environment. Participants access tasks via a browser link on any device - smartphone, tablet, or whatever they shop with. No app to install.
Immediately after a shopping trip, participants record a detailed debrief - what they noticed, what they reached for, what surprised them, what they didn't buy and why. Captured within minutes of the experience, before memory has had time to edit it.
Participants record their screen as they browse, search, and shop online - narrating their thought process as they go. The browse-to-buy journey, the search behaviour, the basket construction and abandonment - captured with verbal commentary that reveals the reasoning behind every click.
Track shopper behaviour across different retailers - or different channels - simultaneously within a single community. Compare how shoppers navigate your category at a supermarket versus a discounter versus an online retailer, in a single study.
Design activity sequences that capture shoppers before, during, and after the shopping trip - mapping the planning phase, the in-store reality, and the post-purchase reflection in a single longitudinal arc.
Understand the mindset shoppers bring to the store - their mission, their budget, their category priorities, and their emotional state - before the shopping trip begins, to contextualise everything that happens at the fixture.
Every tool below is available within a single Qualzy project — mix and match activity types, AI capabilities, and analysis tools to build the exact research experience you need.
"We are proud of our partnership with Qualzy. We like to share that as an independent we can and do choose the best platforms available. We know we can count on them to deliver what we need."
Andy Fraser, Senior Research Director - Ninth SeatNinth Seat is a B Corp independent research agency delivering 300+ projects across six years, with clients including Unilever, Nestlé, and Mondelez. Their work spans shopper research, in-home product trials, and FMCG consumer communities - running without a month's gap in active fieldwork throughout their partnership with Qualzy.
A shopper research specialist uses Qualzy to run multi-retailer shopping communities - with participants completing in-store mobile tasks at the fixture, filming post-shop video diaries, and recording online browse-to-buy journeys with verbal narration. Real behaviour. Real environments. Real insight.
Numbers from real projects, with real clients, doing real in-context shopper research.
Tell us about your shopper research challenge and we'll show you how Qualzy captures real in-store and online shopping behaviour - in the environments where purchase decisions are actually made.