Structured data collection and longitudinal behaviour tracking - two activity types that bring quantitative rigour and real-time behaviour capture into your qual research.
Forms
Text, numeric, single choice, multiple choice, ranking, and scales — with media upload support. Build survey-style tasks that integrate naturally with qualitative discussion activities within the same project. Questions can be fixed in position or randomised to control for order bias.
Run a scoring exercise immediately followed by an open-ended discussion task. Participants complete both in a single session - so the numbers always have the qualitative explanation sitting right alongside them.
Questions can be shown or hidden based on previous responses or participant tags — so participants only see what's relevant to them. Upload screener data from recruitment to pre-populate participant attributes and target questions to specific segments. Longer forms support pause and resume, so participants can pick up where they left off.
Diary Entry
Diary Entry is designed for repeated submissions - daily, weekly, or at triggered intervals. A single Diary activity can run for days, weeks, or months, building a longitudinal picture of real behaviour.
Participants submit diary entries at the relevant moment - a food diary at mealtimes, a mood diary each evening, a product usage diary after each use occasion. The research meets them where the behaviour actually happens. Participants can also review their own previous entries, which encourages consistency and thoughtful reflection over time.
Because diary data is structured and repeated, AI can identify how responses change across time - when behaviour shifts, what triggers moments of interest, and where consistency or variation appears across participants.
Participant experience
Forms feel familiar - participants tap through questions at their own pace. There's nothing intimidating about the format; it works exactly as they'd expect.
Diary entries work on any device through their browser - mobile, tablet, or desktop - so participants can respond exactly when the relevant moment happens. No app to install, no friction between the moment and the response.
Participant receives an activity invitation timed to when the task is most relevant - before a session, after a purchase, or on a daily diary schedule.
Works through numeric scales, multiple choice options, and open text questions in sequence - on any device via their browser.
For diary activities, the participant receives a new prompt at each diary interval and returns to complete a fresh entry - as many times as the study requires.
Responses join the project dataset alongside all other activity data - available for Maizy Chat queries at any time during or after fieldwork.
AI analysis
Form and diary responses feed directly into Qualzy's AI pipeline - open text processed for summaries and key points, structured data available for segment-level querying.
Form Response Summaries
Open-text form questions are processed by AI - summarised and key points extracted alongside the structured numeric data. The story behind the score, without the manual read-through.
Diary Pattern Analysis
Repeated diary entries are analysed over time. Maizy Chat lets you query across all diary submissions to understand how responses change across the research period - identifying when behaviour shifts and what drives it.
Maizy Chat
Because form responses include structured data - scores, choices, ratings - Maizy Chat can query across specific segments at any point during or after fieldwork. Ask "What do 4/5 scorers say about packaging?" and get evidence-backed answers immediately.
Use cases
Combine attitude rating scales with open-ended discussion to understand not just what consumers do, but why - and how behaviour and attitude relate to one another across the sample.
Daily diary entries from participants during an in-home product trial - capturing usage occasion, experience, and feedback as it happens, before it's rationalised in hindsight.
Run a form before and after a stimulus exposure to measure attitude shift. Pair with an open-ended response activity for the qualitative explanation that puts numbers in context.
Weekly diary entries tracking brand perception, consideration, and behaviour over months - building a picture of how attitudes evolve over time, with participants reporting in their own words.
Get started
Book a discovery call and we'll show you how structured and longitudinal activities work inside a real Qualzy project.
Combine Forms & Diary Entry with these for richer mixed-method study designs
Activity Type
Social Posts
Multimedia responses for in-the-moment capture - text, photo, video, and audio in a single post.
Activity Type
Journeys
Map experiences stage by stage with structured AI analysis of the full journey dataset.
Activity Type
Card Score
Rate items on scales with calculated overall scores - ideal for concept evaluation and prioritisation.