One async qual platform for any project format, any methodology, any duration - from a 24-hour sprint to a six-month community.
Qualzy is built around the reality that qual research doesn't come in one shape. Whether you're running a quick concept test or a months-long community, the same platform - the same activity types, the same AI pipeline, the same analysis tools - handles all of it.
A 24-to-72-hour focused study. Concept testing, homework tasks, rapid consumer feedback. Participants complete activities in their own time within a tight window. Fast setup, fast fieldwork, fast findings.
Repeated activities over days or weeks. Participants complete the same or different tasks on a schedule - daily, every few days, or on trigger. Captures behaviour, habit, and change over time that a single session never could.
An asynchronous group discussion over a defined period. Participants share responses, see and react to each other's posts, and build on each other's thinking - without needing to be online at the same time. The async version of a focus group.
A sustained research community running for months. Longitudinal brand tracking, ongoing panel engagement, repeated touchpoints across a journey. The same participants, returning over time.
Qualzy doesn't dictate methodology. It provides the tools - and you design the study. Mix and match activity types to build any research design.
Serve stimuli to participants, capture reactions across rating tasks, open posts, and AI-probed discussion. Segment groups to see different concepts. One project, structured results.
Repeated diary entries with video uploads and forms over weeks. Capture real behaviour in context - not recalled in a research facility.
Bulletin board discussions combined with canvas tasks and reaction exercises. Let participants build on each other's ideas asynchronously.
Multi-method studies combining screener data, attitude scales, and qualitative response - all in one Qualzy project.
Stage-by-stage journey activities following participants through an experience over time, with AI analysis of each stage.
Long-term engagement with a recruited panel. Regular tasks, periodic check-ins, ongoing brand dialogue.
Every project format is built from the same library of 15+ purpose-built activity types — from social posts and video diaries to heat maps, card sorts, and mood boards. Mix them freely, in any combination.
Each activity type collects a specific type of research data — video responses, image reactions, ranked preferences, annotated heat maps — chosen to fit what you actually need to know. Layer them in any combination to build your study.
Most commonly used activity types
Within a single Qualzy project, researchers can assign participants to different groups - exposing each group to different stimuli, activities, or question sets. This is the foundation of concept testing, A/B work, and segmented research design.
Divide participants by screener segment, recruited group, or random assignment. Each group follows their own activity path.
Serve Concept A to Group 1, Concept B to Group 2. Both respond to the same questions - but their responses are tied to what they saw.
Maizy Chat, key points, and theme analysis all respect group structure. Filter and compare across groups to understand what works, for whom.
Running research across multiple markets simultaneously? Each market runs as its own coordinated Qualzy project - with consistent methodology across all of them.
Qualzy projects have no fixed duration. You open fieldwork when you're ready, and close it when you have what you need. For ongoing communities, projects can run for months - with participants returning on a schedule.
Every Qualzy project - however long, however complex - comes with the same platform infrastructure and the same human support.
Add as many moderators and observers to a project as you need. No per-seat restrictions.
Automated nudges keep engagement high across long-duration studies without manual chasing.
Client stakeholders get a live window into fieldwork as it happens - without interfering.
Once a project closes, your data doesn't disappear. Access responses, key points, clips, and themes for as long as you need.
Whatever format your research takes, Qualzy is built to handle it. Book a discovery call and we'll show you how.