Surveys tell you what people think they think. Focus groups tell you what people say in front of each other. Qualzy gives you something rarer - genuine consumer behaviour captured in context, in the moment, without the filters that formal research settings always impose.
Recall bias, social desirability, and the artificiality of research settings all distort consumer data. When a participant describes their shopping behaviour in a focus group, what you're capturing is their reconstruction of that experience - edited, rationalised, and performed for an audience. That's not the same thing as the behaviour itself.
The best consumer insight is captured at the moment it happens - in the kitchen, at the shelf, in the decision-making moment. Qualzy's mobile-first platform makes that possible at scale, across markets, and with the depth of qualitative response that no survey can provide.
Qualzy's async platform gets you inside real consumer lives - at the moments that matter, on the devices they already use, with the depth to understand not just what they do but why.
Multi-day diary tasks ask consumers to document their behaviour, experiences, and emotions as they happen - not in retrospect. The commute, the shopping trip, the evening routine: captured in the moment on their own devices, in their own words.
Participants photograph and film their actual world - the inside of their fridge, the products they reach for, the moments that matter in their category. That context is the richest consumer insight available, and it cannot be replicated in a facility.
Multi-day discussion boards give researchers the space to probe, follow up, and explore consumer attitudes across multiple days of engagement. Participants build on each other's thinking - without the social dynamics of a group room.
Participants access Qualzy via a link in any browser - mobile, tablet, laptop, or desktop. No app to install. They respond when the relevant moment happens: at the supermarket, in the car, at the kitchen table. Real context, no scheduling required.
Every participant submission is immediately processed by Qualzy's AI - generating a transcript (for video and audio), a summary, and structured key points that extract the signal from the noise. Maizy Chat lets you query the full dataset conversationally at any point during or after fieldwork, and the theme system - run once fieldwork is complete - builds on the structured key points to identify core insights and the best supporting evidence.
Give client teams a live window into participant responses as they come in - without moderator involvement. Real-time consumer insight changes the client-agency conversation from debrief to ongoing discovery.
Every tool below is available within a single Qualzy project — mix and match activity types, AI capabilities, and analysis tools to build the exact research experience you need.
"Qualzy complements our process beautifully… it has helped us give clients the human stories behind the numbers."
Mariana Monroy, VP of Insights - VeylinxVeylinx is a behavioural insights consultancy operating across Amsterdam, Chicago, Ottawa, and Casablanca. They use Qualzy to add a qualitative layer to their behavioural data - capturing in-home video, unboxing reactions, and multi-stage follow-up responses that put the human story alongside the purchase-intent numbers.
A qual research agency runs continuous consumer understanding communities on Qualzy - capturing in-the-moment behaviour, attitudes, and decision-making across multiple consumer segments simultaneously. Clients have a live window into their consumer throughout the research process, not just at the debrief.
Real outcomes from consumer research communities - captured in context, at scale.
Tell us about your consumer research challenge and we'll show you how Qualzy captures genuine behaviour - in context, in the moment, and with the depth that changes how clients think about their audience.