Pack decisions are made with incomplete information. A viewing facility doesn't show you a shelf. A focus group doesn't show you the kitchen. Qualzy puts your pack in its real context - and captures what consumers actually experience.
Consumers don't evaluate packaging in a focus group room. They encounter it on a cluttered supermarket shelf, pick it up in a dimly lit aisle, and decide in under a second. Packaging research that doesn't reflect that reality - the context, the competition, the cognitive load - is research built on the wrong model.
The gaps between what a focus group says and what a consumer does at the fixture are well documented. Qualzy captures pack performance where it actually matters - in-store, at home, and online - with participants who are completing real shopping tasks, not performing for a researcher.
From shelf photography to in-home unboxing diaries, Qualzy puts your pack in the right context - and captures what consumers genuinely experience, not what they reconstruct under observation.
Participants respond to your pack immediately - in a shop, at home, or browsing online - not in a controlled setting designed to produce considered responses. The unboxing moment, the shelf moment, and the in-home interaction are all captured in context.
Upload multiple pack executions and expose participant groups to different variants simultaneously. Preference ranking, heat map annotation, and open-ended video response combine to give you both the what and the why - cleanly, without order effects.
Understand what your pack actually communicates - not what you intend it to. Structured response tasks test whether claims, imagery, and navigation land as intended - before you commit to production.
Participants mark exactly what they notice, what attracts attention, and what confuses them - directly on images of your pack. The visual equivalent of eye-tracking, without the lab.
Open-ended video responses reveal the emotional reaction to your pack - the hesitation, the curiosity, the delight - that numerical scales cannot capture. Automatically transcribed and analysed for sentiment.
Test multiple rounds of pack design within a single community. As your designers respond to early feedback, test revised executions with the same participants - or new ones - without starting a new project.
Every tool below is available within a single Qualzy project — mix and match activity types, AI capabilities, and analysis tools to build the exact research experience you need.
"You can see how people are actually using the products. Someone might say 'it's easy to open' but we know that in some cultures, politeness plays a role. Seeing it adds depth."
Mariana Monroy, VP of Insights - VeylinxVeylinx is a behavioural insights consultancy based in Amsterdam, with offices in Chicago, Ottawa, and Casablanca. They use Qualzy to capture the qualitative story behind their purchase-intent data - including in-home product trials with video, unboxing documentation, and multi-stage follow-up tasks across international markets.
A specialist FMCG research agency uses Qualzy to run in-context pack testing studies - participants capture photos and video of products in their homes, at the supermarket, and during use. Real environments. Real responses. Real insight into how packaging performs where it actually matters.
Numbers from real packaging research projects, with real clients, in real consumer environments.
Tell us about your pack and we'll show you exactly how Qualzy would put it in front of real consumers - in real shopping and home environments.