Traditional concept testing tells you what consumers think they think. Qualzy captures how they actually respond - in their own words, on their own devices, in their own time. Richer depth, broader reach, faster turnaround.
A focus group with eight people for two hours gives you less than 15 minutes of input per person. That is not enough depth to make confident decisions on product concepts or creative executions. And by the time you have the findings, the brief has often moved on.
Recall bias distorts everything. When participants respond after the event - in a group room, under social pressure, prompted by a moderator - what you capture is a reconstruction of a reaction, not the reaction itself. Qualzy gives you the reaction.
Qualzy's async platform gives participants the space and time to respond genuinely - and gives researchers the depth and speed they need to move forward.
Upload images, video clips, written descriptions, or interactive mockups directly into the community. Participants engage with your concept in their own environment, at their own pace - not under the artificial conditions of a viewing facility.
Video responses record both verbal and non-verbal reactions the moment participants encounter your concept. Pair these with structured rating tasks and open-text comments to get both the emotion and the reasoning - in a single activity.
AI-powered moderator probes deliver intelligent, context-aware follow-up questions based on what each participant says - so you get the depth of a one-to-one depth interview across a sample of 50 or 500. Discussion boards let you dig further across multiple days.
Split participants into groups and expose each to a different concept variant - all within a single community. Compare reactions across groups, eliminate order effects, and get clean comparative data without running separate projects.
Every participant submission - video, audio, or text - is immediately processed by Qualzy's AI. Transcripts are generated for video and audio, then a summary and structured key points are extracted, distilling the signal from the noise. A 20-minute video becomes a focused set of key points with verbatims attached. Maizy Chat lets you query the full dataset conversationally at any point during or after fieldwork.
From rough sketches and early positioning statements to near-final pack designs and polished video executions - Qualzy adapts to what you need to test. Run early-stage scoping communities or rapid last-chance evaluation studies before market launch.
Every tool below is available within a single Qualzy project — mix and match activity types, AI capabilities, and analysis tools to build the exact research experience you need.
"In a focus group, only one person can speak at once. So in an eight-person, two-hour focus group, you actually get less than 15 minutes of input per person. That's not enough depth for what my clients need."
Tom Woodnutt, Managing Director - Feeling MutualFeeling Mutual works with innovation clients who develop, test, and launch digital products at pace. They need research that matches their production timelines - and gives them the depth to make confident decisions, not just directional signals.
A qualitative research agency specialising in rapid, high-depth consumer insight for digital product innovation. Using Qualzy's async platform, they capture genuine in-context reactions - from EV charging experiences captured live via mobile, to concept scoring with both open text and quantitative ratings in a single study.
Numbers from real projects, with real clients, doing real concept and prototype research.
Talk to us about your project and we'll show you exactly how Qualzy would approach it. No obligation, no sales pitch - just a conversation about your research.