The best ideas aren't generated by agencies alone, or tested by researchers afterwards. They're co-created with the people they're designed for. Qualzy makes large-scale consumer co-creation practical - bringing hundreds of participants into the creative process without a single workshop or a single flight.
The innovation process too often involves consumers only at the testing stage - when ideas have been developed, refined, and invested in. By that point, the cost of pivoting is high and the appetite for fundamental change is low. Co-creation puts consumers inside the process earlier - when ideas are still malleable and direction change is still cheap.
Workshop-based co-creation has always been limited by logistics. A one-day workshop with 20 consumers generates ideas with a self-selected, facility-available, socially-influenced sample. Qualzy's async format scales co-creation to 150 participants across multiple markets - without anchoring bias, without the dominant voice, and without the travel budget.
Qualzy's async platform removes the logistical and methodological constraints of workshop co-creation - enabling larger samples, richer output, and genuine independent ideation.
Each participant generates ideas independently - before they can see what others have submitted. This removes the anchoring effect that makes workshop brainstorms regress to the mean. The full diversity of consumer thinking is captured, including the unconventional ideas that group rooms suppress.
Once the initial ideation round is complete, participants engage with each other's strongest ideas - adding to them, improving them, and combining them in ways that individual thinking wouldn't reach. The co-creation process builds iteratively, with each stage more developed than the last.
After generation and building, participants vote on the ideas they find most compelling - surfacing the strongest directions from a large pool of creative output. Quantitative prioritisation alongside qualitative reasoning gives both signal and story.
Images, provocations, trend stimuli, and creative prompts help participants think beyond the obvious. Personal canvas activities, mood board tasks, and visual association exercises open up creative space that direct ideation questions can't reach.
Traditional co-creation workshops are limited by room capacity and participant travel. Qualzy co-creation communities scale from 30 to 150 participants across multiple markets - with no additional logistical cost and no loss of idea quality.
Run your co-creation community across multiple geographies simultaneously - comparing the ideas that emerge from different markets, identifying universal creative directions, and capturing the cultural nuances that make an idea work in one market but not another.
Every tool below is available within a single Qualzy project — mix and match activity types, AI capabilities, and analysis tools to build the exact research experience you need.
"With Qualzy, participants can upload mobile videos, complete a photo diary, or share text about their thoughts, anxieties, and frustrations. Qualzy helps me delve into the intricacies of their lived experiences."
Tom Woodnutt, Managing Director - Feeling MutualFeeling Mutual is a multi-award-winning qualitative research consultancy specialising in innovation and agile research. They use Qualzy to run large-scale async communities across 15+ countries simultaneously - capturing genuine participant thinking without recall bias or group anchoring effects.
An innovation agency uses Qualzy to run multi-stage co-creation communities - with participants generating ideas individually, building on each other's strongest thinking, voting on directions, and refining the best concepts collaboratively. The result: rich, consumer-co-created innovation output at a scale that workshop logistics make impossible.
Numbers from real projects, with real clients, doing real large-scale consumer co-creation.
Tell us about your co-creation challenge and we'll show you how Qualzy makes large-scale consumer co-creation practical - without the logistical constraints, the anchoring bias, or the limited sample of a traditional workshop format.