From early-stage concept testing to post-launch usability research - Qualzy gives technology teams the depth and speed to understand how real users think, feel, and behave with digital products. No lab required.
Technology product teams work fast. Qualzy is built for the research questions that product, UX, and insight teams ask most - and at the speed modern development cycles demand.
Screen recording with verbal narration captures how users navigate your product - on their own device, in their own time, without the artificiality of a lab session. See where they pause, where they backtrack, and where they give up - with the reasoning alongside.
Test new product concepts, feature ideas, or design directions before a line of code is written. Async format means you can test multiple concepts simultaneously with different participant groups - clean comparative data without sequential delays.
Understand the jobs users are trying to do, the workarounds they've built, and the unmet needs that represent your next product opportunity. Diary studies run across a working week to capture real workflows and pain points as they occur.
Understand how the product is actually being used versus how it was designed to be used. Identify adoption barriers, unexpected use cases, and the features users struggle with before your NPS score tells you something has gone wrong.
Participants navigate interactive prototypes with screen recording capturing every move and verbal commentary capturing every thought. The cognitive walkthrough you'd normally conduct in a UX lab - but at scale, on any device, with no geographical constraint.
Track how users' relationship with your product evolves over weeks or months of use. Communities running across a product adoption period capture the transition from new user friction to embedded habit - revealing the real drivers of retention and churn.
Lab-based usability studies capture how people behave when they know they're being observed. The participant is on their best behaviour, the environment is artificial, and the device isn't theirs. The results are directionally useful but often miss the real-world friction that causes actual users to churn.
Qualzy's screen recording activity brings UX research into participants' real environments. They use their own devices, in their own context - alone, without a researcher watching over their shoulder. The behaviour you capture is genuine.
Product development cycles don't wait for four-week research timelines. Qualzy is built for the pace of modern technology product teams - from commission on Monday to live fieldwork by Friday, with AI-structured insights building in real time as responses come in.
Maizy Chat lets you query the dataset conversationally at any point during fieldwork - "What are users saying about the onboarding flow?" - without waiting for fieldwork to close and a researcher to write a debrief document.
Speed, depth, and the specific capabilities that UX and product research teams rely on most.
Participants record how they navigate your product - with verbal narration, on their own device. No lab, no observer, no artificial constraints.
Every video is auto-transcribed, AI key points extracted, and clips created. Compile the most powerful moments into a shareable highlight reel for stakeholder buy-in.
Expose different participant groups to different concepts simultaneously - within a single project. Clean comparative data without running separate studies.
"What are users saying about the search functionality?" - query your dataset conversationally at any point during or after fieldwork, without waiting for a debrief.
Track real product usage over days or weeks - capturing the onboarding experience, habit formation, and the moments where engagement drops off.
Context-aware follow-up questions delivered automatically to each participant - getting the depth of one-to-one interviews across a sample of 50 or more.
"Qualzy was early to ride the wave of generative AI innovation, quickly developing tools that help researchers do their work more easily. It is making the platform more useful, not just using AI for the sake of it."
Tom Woodnutt, Managing Director - Feeling MutualTechnology product research has always faced the challenge of the observer effect - people behave differently when they know they're being watched. Qualzy's async, unobserved format removes that constraint entirely, giving technology teams access to genuine user behaviour at a scale that traditional lab research cannot match.
Tell us about your research and we'll show you how Qualzy would approach it. No obligation - just a straight conversation about your project.