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Qualzy Panel

Stop starting from scratch.
Build a panel that's always ready.

Recruit your participants once, profile them properly, and keep them available for every project that follows. Qualzy Panel gives you a professionally managed participant database — your logo, fonts, and colours throughout — ready to deploy whenever your next research need arises.

The current approach

The current approach is costing you
more than you think.

You start from scratch every single project.

Another brief lands. Another round of recruitment emails, another set of survey links sent to an untested mailing list, another spreadsheet tracking who responded. The same work, repeated every time - with no carry-forward benefit.

You have no real picture of who your pool actually is.

You know the email addresses. You don't know which ones are engaged, which ones have responded to three studies already this month, which ones match the profile you actually need. There's no structure - just a list.

Rewards, compliance, and data are a mess to manage.

Tracking who earned what in a spreadsheet. GDPR requests handled manually and inconsistently. Incentive payments managed outside your research workflow. None of it connected - all of it fragile.

The Participant Experience

A portal your participants
will actually recognise.

Your participants never see Qualzy. They see your brand — your logo, your colours, your name. The portal looks professional from day one, without you needing to build or design anything.

Basic branding included

Your logo, your fonts, your brand colours applied throughout the portal. Participants join your programme — not a generic research tool. A custom domain is available as an optional at-cost add-on.

Branded login and welcome screen

From the moment they log in, participants feel they're part of your panel — not redirected to a third-party platform they've never heard of.

Mobile-optimised, browser-based

Works on any device, via a link. No app to download, no account to create from scratch. Participants are in via their invite — immediately.

Points balance and reward history

Participants see their balance and progress at all times. Earning and redeeming rewards is transparent — which keeps engagement high across the long term.

Email invitations to new projects

When a new survey or research project is ready for them, participants receive a branded email invitation with a unique link. Everything lands in their inbox — no need to check back into the portal.

We design it, we build it

Portal setup is included — we handle the design and branding, you review and approve. You don't need a developer or a designer to get a polished panel portal live.

How It Works

From mailing list to managed panel
in three steps.

Recruit

Upload your existing mailing list. The system generates a unique invite link per participant and dispatches your branded invitation. Participants complete the screener, double opt-in, and are automatically profiled from their answers. Spreadsheet import is also available if you prefer.

  • CSV mailing list upload
  • Unique tracked invite links
  • Branded screener & registration
  • Double opt-in & auto-profiling

Manage

Every panel member has a profile built from their screener answers. Segment and tag your panel to target the right people for each project. Track what's been sent to whom, apply cool-down rules to avoid over-contacting, and handle consent and GDPR requirements directly in the platform.

  • Participant profiles
  • Segmentation & tagging
  • Communication history
  • GDPR & consent

Deploy

Select the right participants and send them out — to an external survey via unique tracked links, or directly into a Qualzy qual project running separately. Completions are tracked automatically and rewards allocated. Then do it again next month, with the same panel, better profiled each time.

  • External survey dispatch
  • Invite into Qualzy qual projects
  • Automatic completion tracking
  • Auto-reward allocation
Built-In Quality Assurance

Qualzy Protect.
Quality built into every panel.

Every other platform leaves data quality to chance - or asks you to buy a separate verification service. Qualzy Protect is built in. It works continuously, silently, and flags problems before they contaminate your research.

Duplicate Detection

Cross-referenced by email, device fingerprint, and behavioural signature. The same person trying to join under two addresses is caught before they ever reach your panel.

Device Fingerprinting

Unique device signatures are collected and matched across registrations and survey completions. Panel flooding from a single device is detected and quarantined automatically.

Bot Pattern Recognition

Automated completion patterns - including non-human response timing, click sequences, and form interaction - are identified and flagged before the data enters your results.

Suspicious Speed Flagging

Response times are benchmarked against realistic human completion windows. Suspiciously fast submissions are automatically flagged for review - not auto-deleted.

AI-Generated Response Detection

Open-text responses are analysed for AI-generated content signals. Participants submitting patterned, templated, or ChatGPT-style responses are surfaced for your review.

Quarantine-First Workflow

Nothing is auto-deleted. Flagged participants and responses go into a quarantine queue for your review. You decide what happens next - always. The algorithm advises; you govern.

No competitor offers this built in. Most rely on manual review or third-party services.
Full Feature Set

Everything you need to run
a professional panel. Nothing bolted on.

Recruitment Engine

CSV upload, unique invite links, branded screener and registration flow, double opt-in, and automatic panel population. Professional recruitment from your existing contacts - no external recruitment tool needed.

Segmentation & Tagging

Unlimited custom profile fields. Tags assigned dynamically from screener answers. Filter your panel by any combination of profile data, activity history, and engagement health to target exactly who you need.

Communication Engine

Branded email templates and SMS invitations. Automated nudge rules with cool-down periods so no participant is over-contacted. A full outbox log so you can see exactly what was sent, when, and to whom.

Incentives & Gamification

Full points system from activity completion to redemption. Prize draw tool, fulfilment export for reward vendors, rollover rules. Participants see their balance and progress in their portal at all times.

GDPR Compliance Built In

Right-to-be-forgotten, soft and hard delete, consent management, data retention settings. Subject access requests handled through the platform. Compliance is part of the infrastructure - not an afterthought.

Survey & Project Dispatch

Send participants to any external survey platform via unique tracked links, or invite them directly into a Qualzy qual project running separately. Completions are tracked automatically and rewards allocated without any manual cross-referencing.

Panel vs Community

Panel is the foundation.
Community is the full house.

Both products share the same participant database, portal, recruitment, communications, and incentives infrastructure. The difference is what happens with your participants once you have them.

Qualzy Panel
Recruit and manage your participant database. When you have a research need, select the right people and send them out — to an external survey, or into a Qualzy qual project running separately. Panel keeps your people organised and ready. The research itself happens elsewhere.
  • Basic branding — logo, fonts & colours applied throughout
  • Full recruitment engine (CSV → screener → panel)
  • Segmentation, tagging & dynamic filtering
  • Communication engine (email + SMS + nudges)
  • Incentives, points system & prize draws
  • Survey & project dispatch (external surveys or Qualzy qual projects)
  • GDPR compliance & consent management
  • Unlimited admins, zero seat licences
+ Qualzy Community
Everything in Panel, plus run all your research natively — no external surveys required.
  • Full white-labelling — custom pages, layouts, widgets & domain
  • 15+ native activity types — collect qual data directly in the community
  • Full Maizy AI suite (summaries, key points, themes, Maizy Chat)
  • Video transcription, clip creation & Clip Reel Creator
  • Custom engagement widgets (e.g. social feed, discussion prompts)
  • Sub-community architecture — multiple portals, one panel
  • 30+ language support with auto-translation
  • Maizy Engage — AI-powered participant re-engagement
  • Observer access for client stakeholders

Start with Panel. Upgrade to Community when the time is right. Your participant database, portal design, and all recruitment work carry over - there's nothing to rebuild.

Get Started

Ready to build a panel
that's always there when you need it?

We handle the setup, branding, and launch. You get a professional, managed participant database that grows more valuable with every project. Book a discovery call to see exactly what your Qualzy Panel would look like.