"You just wouldn't get the volume of information nor the richness from any other research methodology. It's just not possible without a platform like Qualzy."
Emily Hale, Research Manager - Flume
Flume built some of the richest long-term communities in UK market research — tracking real consumers through their daily relationship with food, brands, and buying decisions. This PDF tells the full story: the brief, the method, the results, and what it means for agencies thinking about online communities.
Perfect for sharing with a colleague, dropping into a new business pitch, or building the case internally for a different way of working.
Flume helps major grocery, food and beverage brands understand the people who buy them. But face-to-face research had a ceiling - in both scale and cost. And when the pandemic made in-person sessions impossible, the ceiling became a wall.
They needed a platform that could handle anything: a pub chain brand evolution study with white-labelling, a long-term sausage shopper diary, a community of 75 running for months. Most platforms could do some of it. Qualzy could do all of it.
"Working together we will do even more award-winning work. Qualzy is now part of our pitch to new clients."
Debbie Newbould, Managing Director - Flume
Flume uses Qualzy for long-term online communities - some running for months, tracking consumers through their daily relationship with food, brands, and buying decisions. Participants aged 17 to 70 engage with tasks as naturally as they would on Instagram.
For a pub chain client, the platform was white-labelled so participants felt they were engaging directly with the brand. For a grocery study, sausage shoppers documented every step - from supermarket shelf to fridge to finished plate.
Qualzy captures what a focus group never could: the moment someone opens their fridge, picks up a product, reads a label - and their genuine, unfiltered reaction to all of it.
"What I love about Qualzy is that you can capture a true end-to-end journey. It helps us bring our clients' customers to life, sharing their opinions about brands first-hand."
Debbie Newbould, Managing Director - Flume
"Qualzy is as user friendly as Facebook or Instagram. People just post a picture or leave a post. We have platform users aged from 17 to 70 - and we get fantastically rich content from all of them."
Emily Hale, Research Manager - Flume
"Using Qualzy helps us to review, analyse and deliver results in a much more timely and cost-effective way."
Debbie Newbould, Managing Director - Flume