"We often include China in our research but with Qualzy we had no problems in terms of speed or accessibility."
Sonia Zhang, Research Director - BrainValue
BrainValue runs qualitative research for global brands across some of the world's most complex markets — including mainland China, where other platforms routinely fail. This PDF tells how they run simultaneous multi-market studies with automatic translation and transcription, and how Qualzy resolved a Japan launch issue overnight while the Paris team slept.
Share it with anyone scoping multi-country research that includes APAC markets or requires overnight support across time zones.
BrainValue runs qualitative consumer research for global brands across some of the world's most complex markets. Their projects include self-reporting blogs, ethnographies, and focus groups across Asia, Europe, North America, and Australia simultaneously.
The challenge: previous platforms required multiple subscriptions for different markets, had technical access issues in mainland China, and provided support only during European business hours - useless when fieldwork is running overnight in Japan.
"Real time customer service is very important for us when dealing with international projects. Qualzy has a system that manages to respond to its customers in real time, even though it's on a different time zone. That was a real relief."
Sonia Zhang - BrainValue
Qualzy works reliably in mainland China - no VPN required, no speed issues, no accessibility problems on mobile or desktop. For a Paris-based agency that routinely includes China in multi-country briefs, this is not a differentiator. It is a prerequisite.
Automatic translation and transcription across languages - with both the original transcript and an English translation - means BrainValue's researchers can moderate in their own language while participants respond in theirs. And the platform was so straightforward to explain in proposals that clients now expect it by name.
After running their first projects on Qualzy, BrainValue started including the platform name in client proposals - using it as a signal of methodology quality and technical assurance for global brands.
"We include Qualzy in the proposal to explain our methodology, and can assure them that we are using a platform that is user-friendly for consumers and accessible from all their devices."
Sonia Zhang, Research Director - BrainValue
"The most satisfying aspect is the in-person client support. I was quite amazed by how responsible the Qualzy team was about the entire project process."
Sonia Zhang, Research Director - BrainValue, Paris